How to get A2P 10DLC approved?
A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. Carriers in the US consider all Twilio traffic to be A2P. Carriers’ A2P 10DLC offerings provide better delivery quality and lower filtering risk than long code SMS of the past, using the same phone numbers.
How does A2P 10DLC work?
There are two important requirements under the new A2P 10DLC system:
Businesses must identify who they are to the carrier networks (Brand registration).
Businesses must register what type of messages they are sending, i.e. notifications (Campaign registration).
What happens if I don't register?
Increased message filtering and fees will apply to messages that are sent without registration. Unregistered numbers will be subject to gradually increased rates of message blocking. These messages will be blocked with a new ‘30034’ error.
What information is required for registration?
In order to register businesses, brands and use cases, you will need information about each business and brand. The required info includes the business name, physical address, business type (LLC, partnership, etc.).
How long does it take to get registered?
A2P 10DLC registration is a multiple-step process that includes registering a Business Profile, a US A2P Brand, and a Campaign use case.
Brand registration can typically be completed in a few minutes if you've already collected all of the required information. For example, if you are registering a US-based business, you should ensure you have your Employer Identification Number (EIN) ready when you begin registration. However, in the event that there is a discrepancy with the information you provide, a manual review may be required for Secondary Vetting which can take up to 7 days.
How Taskify Can Help You with A2P 10DLC Registration
Navigating the complexities of A2P 10DLC registration can be daunting, but you don't have to do it alone. Our company specializes in streamlining this process for businesses of all sizes. From understanding the requirements to completing the registration and ensuring compliance, we provide end-to-end support to make your A2P 10DLC registration seamless and hassle-free.
Book a Demo Today!
Ready to enhance your business communications with A2P 10DLC? Let us help you get started. Book a demo with our team today and see how easy it can be to register and leverage the power of 10DLC for your messaging needs. Click the link below to schedule your demo and take the first step towards better customer engagement.
Registration Fees
Brand Registration
US A2P Sole Proprietor Brand registration fee: $4 one-time registration fee (no Secondary Vetting for A2P 10DLC).
US A2P Low Volume Standard Brand registration fee: $4 one-time registration fee (no Secondary Vetting for A2P 10DLC).
US A2P Standard Brand registration fee: $44 one-time registration fee (includes Secondary Vetting for A2P 10DLC).
Note: Brand creation fee is charged at the time of creation with TCR and your Brand may still be in an unverified state. To avoid additional charges follow troubleshooting steps here if your Brand is in an unverified state.
If you’re an individual or small business without a Tax ID (EIN), please see New Changes to Sole Proprietor Brands FAQ for more details on how to register.
If you have a Tax ID (EIN) and low traffic requirement (less than 6,000 messages per day), Low Volume Standard Brands can be used for mixed messaging campaigns with multiple use cases, multiple numbers per campaign, and higher throughput than Sole Prop.
If you have a Tax ID (EIN) and higher traffic requirement (more than 6,000 messages per day), Standard Brands can be used for multiple use cases, multiple numbers per campaign, and higher throughput.
For a full overview of the different Brand registration offerings, see our Comparison between Sole Prop, Low Volume Standard, and Standard registration for A2P 10DLC.
Campaign Registration
US A2P Campaign use case registration fees: $15 one-time registration fee at the time of vetting.
US A2P Recurring Monthly Campaign registration fees:
Campaign use case typeCost**Sole Prop (Starter)$2/monthStandard (see Table 1 here)$10/monthLow-volume* mixed use case$1.50/monthSpecial: Charity / 501(c)(3) Nonprofit$3/monthSpecial: Emergency Services$5/month
Low Volume Mixed use cases support up to 2,000 SMS segments and MMS per day toward T-Mobile (see T-Mobile daily limits), and are given a lower message throughput (MPS) than other use cases, regardless of Trust Score.
The Campaign use case registration fee is billed at time of approval, then as a renewal fee for the same amount each month, unless the Campaign is deactivated/deleted.
For details about campaign use cases, see List of campaign use case types for A2P 10DLC registration.
